Product Improvement for Market Growth

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Date
04/30/2018 - 05/01/2018

Location
1110 Vermont Ave NW
Washington, D.C.

Need company approval to attend? Justify your attendance.

Description: A hands-on workshop that demonstrates how to evaluate, benchmark, and improve your products and services in deference to customer preferences, with the goal of achieving market growth.

Every increment of market growth adds immediate value to your business.  Many people believe that market share growth or market penetration is a function of luck, improved sales and marketing efforts, or the acquisition of other businesses. These are fair ways to achieve market growth, but with drawbacks – a high investment that often leaves the business heavily leveraged, and offers no guarantee of growth sustainability. In actuality, the most powerful and sustainable market growth is achieved by improving your products and services so they offer greater value to your customers.

In this workshop, you will use customer experience mapping tools and an exclusive 8-point attribute review to uncover product and service limitations currently stunting the growth of your market share. By broadening your perspective and applying minor changes to existing products and services, you can easily achieve and sustain market growth.

You will learn:

• A systematic product/service assessment methodology.
• Customer experience mapping and identifying preferences.
• An 8-point product/service evaluation criteria and framework.
• Benchmarking and scoring current and competing products/services.
• Product and service improvement process.
• Facilitate product improvement sessions in your organization.

Workshop Deliverables: Product/service improvement criteria driven by customer preference, a framework for achieving market growth via this improvement, and a preliminary product benchmark score.